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The comedy shows have become the next favorite programs after the ‘horrible’ crime capsules and the ‘terrific’ horror special shows for most of the news channels.

You can find these shows frequently on the 24×7 news channels in India. They repeatedly claim that they are the real journalists who are the pillars of the fourth pillar of Indian democracy. This is because they have the equipments to show ‘visuals’ of any incident to the people.

Now, one segment of the ‘fourth pillar’ has become the victim of the TRP race in India. Great journalists of one time, who happen to be the editorial heads of different channels’ are now saying that the channels are bound to present the programs the people actually want.

This is nothing but baseless and third grade logic if they want to do real journalism and the best logic if they want to do business and earn big bucks in the name of journalism. The race for TRP has made the management of the news channels ready to do anything. The new series of the comedy shows on the ‘popular’ news channels is the recent example.

It seems the advertisement and marketing department is ruling over the editorial departments in most of the news channels in India. The serious issues of the society and country have been wiped off from the news bulletins and the programs and the programs related to celebrities’ wedding could take ample time easily.

Now you will ask why I went for the headline that is not looking logical, as Raju Srivastava is not a journalist. I know he is not a journalist but a comic actor by profession. At the same time, I want to say that he is doing the job successfully the group of news channel journalists failed to deliver. He is making the TRP high by handling 1/2-an hour show repeating three times in a day on a news channel and other channels too.

Ajtak, Star, Zee and other news channels have all started daily comedy shows. Raju Srivastava, the reigning king of mimicry and comedy, is featured, not once but thrice during 24 hrs on Aaj Tak

Zee News had given the chance to Raju Srivastava on the eve of New Year 2006 to present Zara Hat Ke Zara Bach Ke’ and ‘Hila Ke Rakh De’ all day long on 31 Dec.

Now, News channels such as NDTV Sabsey Politically Incorrect Kaun, STAR News Raju And Party and Aaj Tak Aisi Ki Taisi have adopted the laughter line and Raju Srivastava has successfully made the TRPs high of these shows.

There is no need for Rajdeep Sardesai and Pranab Roy to appear on the screen to make the TRPs high for their respective news channels. Th 1/2-an hour highlight shows of programs such as ‘Indian Idol’, ‘Sa Re Ga Ma Pa’ and other ’sas-bahu soaps’ can do what the group of journalist can not do.

Here is another solution... call Raju Srivastava or any other comic actor or Bollywood item girl Rakhi Sawant to handle the program any time.

They would make the TRP high without much effort because you are targeting the wrong class of viewers and becoming the channels of that class only. Here is a suggestion from my side for these channels ... just remove the word ‘journalist’ from your profession please...you are not doing what the job demands...